Privacy Policy

1. Introduction

Welcome to Mallria! Your privacy is important to us, and we are committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you access or use our platform and services. By using Mallria, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of information when you interact with Mallria:

  • Personal Information: Name, email address, phone number, shipping address, billing details, and other identifiers you provide during registration, purchases, or account management.
  • Payment Information: Payment method details (e.g., credit card numbers, transaction IDs) processed securely by third-party providers like Stripe and Airwallex. Mallria does not store sensitive payment data.
  • Device Information: Device type, operating system, IP address, browser -type, and other technical data collected automatically.
  • Behavioral Data: Browsing history, search queries, purchase history, product interactions, and other platform activities.
  • Analytics and Tracking Data: Data collected via third-party tools, such as:
    • Facebook Pixel: Tracks user interactions (e.g., page views, add-to-cart events) to optimize advertising and improve user experience. See Meta’s Privacy Policy at https://www.facebook.com/privacy/policy/.
    • Google Analytics (GA4): Collects anonymized data on website usage, such as page visits, session duration, and traffic sources, to enhance our services. See Google’s Privacy Policy at https://policies.google.com/privacy.

3. Use of Information

We use your information to provide, maintain, and improve our services, including:

  • Service Delivery: Processing orders, managing accounts, and facilitating payments and shipments.
  • Personalization: Offering tailored product recommendations, promotions, and content based on your preferences and behavior.
  • Analytics and Advertising: Using tools like Facebook Pixel and Google Analytics (GA4) to analyze user behavior, optimize marketing campaigns, and improve platform performance.
  • Customer Support: Responding to inquiries, resolving issues, and providing assistance.
  • Security and Fraud Prevention: Detecting and preventing fraudulent activities or unauthorized access.
  • Legal Compliance: Fulfilling legal obligations, such as tax reporting or responding to regulatory requests.

4. Disclosure of Information

We do not share your personal information with third parties without your consent, except in the following circumstances:

  • Third-Party Service Providers: We share necessary data with trusted partners to operate our platform, including:
  • Legal Requirements: We may disclose information to comply with applicable laws, regulations, or legal processes (e.g., court orders, subpoenas).
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity, with notice provided where required.

5. Data Security

We implement industry-standard technical and organizational measures, such as TLS/SSL encryption and secure access controls, to protect your personal information from unauthorized access, disclosure, or alteration. However, no method of internet transmission is 100% secure, and we encourage you to take precautions, such as using strong passwords and avoiding sharing sensitive information over unsecured networks.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: Request a copy of the data we hold about you.
  • Correction: Update or correct inaccurate or incomplete information.
  • Deletion: Request the removal of your data, subject to legal retention requirements.
  • Opt-Out: Opt out of certain data collection or usage, such as targeted advertising via Facebook Pixel or Google Analytics (GA4).
  • Data Portability: Request your data in a structured, machine-readable format.

To exercise these rights or ask questions about your privacy, contact us at Contact Page. We will respond within 30 days, as required by applicable law.

7. Changes to the Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or third-party services. Significant changes will be communicated via the platform or email, where required. We encourage you to review this policy periodically to stay informed.

Last Updated: April 28, 2025